Governor’s Conference on Highway Safety

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Session Description: This presentation highlights the Center for Childhood Safety’s Safe Routes to School program and its role in promoting safe, active transportation for students throughout Northeast Wisconsin. Participants will learn how the program combines pedestrian and bicycle safety education, community partnerships, and access to safety equipment to encourage children to walk and bike safely to school. The session will explore program implementation strategies, measurable outcomes, and lessons learned from working with schools, families, and community stakeholders. Attendees will gain practical insights into how Safe Routes to School initiatives can improve child safety, support healthy lifestyles, and create more connected, walkable communities.

Speaker: Kimberly Hess

Kimberly Hess is the Executive Director of the Center for Childhood Safety, a nonprofit organization dedicated to preventing childhood injuries through education, advocacy, and access to life-saving safety resources. With extensive experience in nonprofit leadership, program development, and community engagement, Kimberly works closely with schools, healthcare organizations, businesses, and community partners to advance child safety initiatives throughout Northeast Wisconsin. She is passionate about creating safer environments for children and families through evidence-based programs such as Child Passenger Safety, Safe Routes to School, Safety Town, Safe Sitter, and Home Alone. Under her leadership, the Center for Childhood Safety continues to expand its impact and empower families with the knowledge and tools needed to keep children safe.

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Session Description:  Learn about Vision Zero; what it is, what it isn’t, and how it is working for communities in Wisconsin, with takeaways for your community.

Speaker: David Salmon

David Salmon is the Transportation Coordinator for the City of Sun Prairie. In his role, David is the Traffic Safety Lead implementing Vision Zero initiatives and Sun Prairie’s Safety Action Plan, Bike Ped Coordinator implementing Sun Prairie’s Active Transportation Plan, Public Transit Coordinator ensuring Sun Prairie receives high quality transit service from Madison Metro Transit, and is an essential part of managing Sun Prairie’s traffic issues. David serves as the Association of Bicycle and Pedestrian Professionals – Wisconsin Chapter Leader, the American Planning Association – Wisconsin Chapter Transportation Planning Division Co-Liason, and serves on the Board of Directors for 1k Friends of Wisconsin.

Speaker: Jeff Sponcia

Jeff Sponcia has been the Transportation Program Planning Manager at Milwaukee County Department of Transportation (MCDOT) Director’s Office for nearly five years. In addition to writing grants and managing projects that improve transportation safety and multimodal accessibility, Jeff manages Milwaukee County’s Vision Zero by 2037 initiative and oversaw the development of the County’s Comprehensive Safety Action Plan and each of their 19 Municipal Safety Action Plans. Jeff coordinates the monthly Milwaukee County Bus and Bike Priority Collective and quarterly Milwaukee County Transportation Safety Committee. Prior to MCDOT Director’s Office, Jeff spent ten years in Transit Planning at Milwaukee County Transit System (MCTS). Jeff rides bikeshare and public transit throughout Milwaukee County as much as possible.

Speaker: Jessica Wineberg

As the first Vision Zero Policy Director for the City of Milwaukee, Jessica is honored to lead the citywide effort to eliminate traffic fatalities and life changing injuries by 2037. Starting out as a Bicycle Ambassador and Union Organizer in Chicago, she has spent 22 years working for safer streets in Milwaukee including as the Deputy Director at the Wisconsin Bike Fed, founder of MilWALKee Walks, and as the Milwaukee County Trails Coordinator.
Recently she authored the City of Milwaukee Vision Zero Action Plan, developed an art exhibit on the impacts of traffic violence, and hosted the inaugural City of Milwaukee Vision Zero Summit. Through collaboration and community involvement, she seeks to support health and safety for all.

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Session Description: Whenever there is a significant traffic incident that results in the closure of a state highway for more than two hours, a WisDOT Regional Incident Management Coordinator (RIMC) is contacted and assigned to assist in the mitigation of the incident. The RIMC can assist your agency in many ways, from arranging additional county resources to assist in traffic diversion, to reviewing alternate routes to ensure redirected traffic will not damage roads or bridges, and to contacting a bridge engineer to inspect a bridge that may have been struck. All of these services are provided in order to relieve your agency of these tasks, so you can handle the incident at hand. Learn how a RIMC can assist your agency clear incidents quicker and with less personnel.

Speaker: Michael Jungbluth

Mr. Jungbluth serves as the Program Manager for the WisDOT Emergency Transportation Operations (ETO) and Traffic Incident Management Enhancement (TIME) Programs. Mr. Jungbluth has 30 years of progressively responsible, complex law enforcement field and managerial experience. He served the last five years of his law enforcement career, as the Chief of Police for the 10th largest municipal law enforcement agency in the State of Wisconsin. Entering his 10th year as the WisDOT ETO (Emergency Transportation Operations) and TIME (Traffic Incident Management Enhancement) program manager, Mr. Jungbluth is responsible for developing, implementing and continually supporting a safe, efficient, and uniformed practice of traffic incident management principles throughout the State of Wisconsin for the effective mitigation of all traffic incidents that occur on all roadways in Wisconsin. He is a former EMT, adjunct professor and is a registered nurse.

Speaker: Rick Tumaniec

Rick Tumaniec has been an engineer for the WisDOT for the past 28 years. He was a Construction/Design Engineer for 6 years and a construction Project Manager for 3 years. Moved to Traffic/Operations in 2007 as the Region Work Zone Engineer and currently serves as the TIM Engineer for the NW Region. He was part of the first train the trainer group for Instructing the Scene Management Guidelines from 2009 until present.

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Session Description: Description: This session will present a general overview of Place of Last Drink (POLD). Presenters will outline what POLD is and why it is a useful initiative. The session will also present how communities currently use and implement POLD.

Speaker: Robert MacKenzie

Robert MacKenzie is currently a Research Analyst in the Medical College of Wisconsin’s Comprehensive Injury Center working in support of the Wisconsin Alcohol Policy Project. Prior to joining MCW, Mr. MacKenzie spent several years analyzing crime and safety data, including driving while intoxicated citations and alcohol involved vehicle crashes, for the Missouri State Highway Patrol. Mr. MacKenzie holds an MA in Criminology and Criminal Justice from the University of Missouri – St. Louis, and a BA in Criminal Justice from Concordia University Ann Arbor.

Speaker: Maureen Busalacchi

Maureen Busalacchi is Director of the Division of Alcohol Policy, Prevention and Research in the Comprehensive Injury Center at the Medical College Wisconsin. She’s Past President of the Wisconsin Public Health Association and Chair-elect of the Alcohol, Tobacco and Other Drug Section for the American Public Health Association. Maureen served on Middleton’s City Council, was Executive Director for SmokeFree Wisconsin and chaired the alcohol prevention Workgroup for the State Council on Alcohol and other Drug Abuse. She’s an avid biker, hiker, and gardener. She lives with her husband, Steve, and her two daughters, 3 dogs, bird, cat and gecko in Madison, WI.

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Session Description: This presentation provides an overview of MADD’s Court Monitoring Program, including its purpose, structure, and impact on impaired driving cases. Attendees will gain insight into how the program promotes accountability and transparency within the judicial process, why court monitoring is an effective strategy for enhancing public safety, and the vital role volunteers play in observing, documenting, and reporting courtroom proceedings. The session will also explore how court monitors collaborate with prosecutors, law enforcement, and community stakeholders to support consistent case outcomes and encourage safer communities.

Speaker: Cecilia Miglio

I am the Program Manager for MADD’s Court Monitoring Program and have been with MADD for the past four years. I began as a part-time Court Monitor, was later promoted to full-time Court Monitor Recruitment Specialist, and ultimately stepped into my current role as Program Manager. I hold degrees in Criminal Justice and Psychology, bringing a strong foundation in both the justice system and human behavior to my work. I am passionate about public safety and victim advocacy, and I am proud to be part of work that creates meaningful change and makes a lasting impact in the community.

Speaker: Karl Krull

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Speaker: Krystina LaCaze

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Session Description: Demystifying the ATV / UTV Registration Program

Speaker: Randy Harden

Randy Harden – President of the Wisconsin ATV UTV Association – Director of the Trail Ambassador Progam. Randy also serves with the RideSafe Foundation – Wisconsin. Harden continues to serve as an ATV UTV safety instructor and advocate for safe and responsible use of these machines.

Speaker: Lt Jake Holsclaw

Lt Jake Holsclaw – Division of Public Safety and Resource Protection for the WI DNR – Administrative Warden for the ATV, UTV, Snowmobile and Motorcycle registration programs.

Speaker: Randy Miller

 Randy Miller – Marinette County Sheriff

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Session Description: This session explores the challenges facing towing and recovery professionals. Learn the importance of effective communication on scene and the strategies for quick and efficient recovery. This session will also cover towing and equipment guidelines, focusing on proper equipment use, safety protocols and best practices. In addition, attendees will examine common obstacles faced in the field along with solutions and adaptive strategies for overcoming these obstacles. The presentation will also include a discussion on the costs associated with towing operations, including operational expenses and their impact on business and service quality.

Speaker: Mark Bradfish

Mark Bradfish serves as the terminal manager for the Wausau terminal of Jerry’s Towing. He has spent his entire life in the towing and recovery industry. His younger brother, Paul, also is part of this industry, working alongside Mark within the same company. Over the years, Mark has had the honor of serving as a board member of the Wisconsin Towing Association, as well as an active trainer for the TIME program. He’s worked in collaboration with WisDOT to help promote Move Over laws through educational outreach, including content shared on YouTube. Throughout his career, he’s seen firsthand how critical communication and training are between all responding agencies. When law enforcement, fire, EMS, and towing professionals work together effectively, they can significantly improve safety for everyone involved. Quick, safe clearance of crashes on Wisconsin roadways is not just about efficiency it’s about protecting lives. Every minute a scene remains active it increases the risk for first responders, tow operators, and the traveling public. By prioritizing proper training, clear communication, and adherence to safety and laws like the Move Over, we can reduce secondary accidents and keep roadways safer. This is something Mark strongly believes in. When we work together and stay committed to safety, we make a real difference for everyone on the road.

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Session Description: Roadside oral fluid testing is now an option in Wisconsin. In this session we will cover the oral fluid pilot projects that provide the basis for the law. Information about how the program oversight will occur and insights into the impact on the courts.

Speaker: Amy Miles

Amy Miles is a Program Project Manager at the Wisconsin State Laboratory of Hygiene (WSLH) and serves as a Regional Toxicology Liaison for the Midwest, supporting MI, OH, IN, IL, WI, MN, SD, ND. Amy has over 25 years of experience in forensic toxicology. In addition to her work with the RTL program, Amy is involved in public health as it relates to forensic toxicology. She is the co-chair of the Association of Public Health Laboratories (APHL) Overdose Biosurveillance Task Force. Offering resources to public health laboratories performing non-fatal overdose surveillance testing. Amy partners with the University of Wisconsin on research projects focusing on impaired driving and drugs and human performance. Amy has given hundreds of presentations on the topic of drugs, alcohol and human performance, and public health at state and national conferences and in-service trainings and has contributed several articles to national publications. She is a member of several professional organizations and committees that pertain to alcohol, drugs and human performance and public health. Amy is the Past President of the Society of Forensic Toxicologists and is a National Judicial College faculty member. In 2020, Amy received the IACP DRE Ambassador Award, and in 2023 the Association of Public Health Laboratories’ Gold Standard Award, the Governor’s Highway Safety Association’s Kathryn JR Swanson Public Service Award and the SOFT Teaching and Mentoring Award. In 2025, Amy received the Robert F. Borkenstein Award. In 2026, Amy was awarded Distinguished Status by the University of Wisconsin – Madison.

Speaker: Melissa Kimball

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Speaker: Tara Jenswold

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Speaker: Emily Thompson

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Session Description: Electric devices have become increasingly popular forms of transportation and recreation for adults and children, but their growth has been accompanied by a rise in injury-related trauma. This session will examine current trauma data to identify emerging injury trends and highlight a level one pediatric trauma center’s injury prevention strategy to improve electric device safety for riders.

Speaker: Will Koehne, MPH

Will Koehne is the Preparedness and Emergency Healthcare Epidemiologist at the Wisconsin Department of Health Services. In his past 5 years in this position, he has worked the state trauma program and various trauma hospital and injury-prevention partners to share and analyze trauma injury data with a special emphasis on falls, motor vehicle crashes, and now e-bikes and e-scooters. Besides assisting with trauma data sharing and analysis, Will also works with EMS data and public health surveillance for emergency preparedness and response.

Speaker: Rishelle Eithun, Ed.D, MPH

Dr. Rishelle Eithun is the Pediatric Injury Prevention Program Manager at UW Health Kids, a level one trauma center with more than 18 years of experience working to improve child health and safety outcomes. She holds a Doctorate in Education and a Master of Public Health. Dr. Eithun serves as the Injury Prevention Chair for the South-Central Regional Trauma Advisory Council and is a member of Wisconsin’s State Trauma Injury Prevention Committee. She collaborates with healthcare, public health, education, and community partners to implement evidence-based strategies that reduce injuries and promote safer environments for children and families throughout Wisconsin

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Session Description: Community Maps has become a well-known, nationally unique, robust delivery system of Wisconsin crash data. However, it is no longer just crash data! A new project, called WiSTAR (Wisconsin Safety and Traffic Analysis Resource), has taken Community Maps to yet another new level. In this session you will learn about the dynamic layers WiSTAR brings to Community Maps, and hear from law enforcement on how this tool is already being used in the field.

Speaker: Todd Horn

Todd Horn attended UW-River Falls, graduating with a degree in Sociology – Criminal Justice. Horn was employed with the Columbia County Sheriff’s Office for 26 years and retired in 2023 at the rank of Captain. Horn spent a large portion of his career working as a Patrol Sergeant. Later, he was promoted to the rank of Lieutenant and Captain where he supervised the Patrol Division along with other administrative duties. While at the Sheriff’s Office, he served as the Chairman of the Columbia County Traffic Safety Commission. After retirement, Horn continued his career becoming a Law Enforcement Liaison working with WisDOT Bureau of Transportation Safety and Technical Services in 2023.

Speaker: Dean Haigh

Lt. Dean Haigh, Executive Officer at the Wisconsin State Patrol’s Northwest Region Eau Claire Post.  29 years of service with WSP.

Speaker:  Matt Vande Kolk

I started my law enforcement career as an intern at the Green Lake County Sheriff’s Office in the summer of 1998. I was hired there as a Communications/Corrections Officer in 1999, and promoted to patrol in 2002. In 2005 I was assigned the Amish Liaison position for Green Lake County, to my knowledge it was the first of its kind in the state of Wisconsin. I developed a relationship with the community and worked with them on traffic safety initiatives and went to the Amish schools to speak on traffic safety regularly. We collaborated with the community and Columbia and Marquette counties to develop a manual for safe operation in the plain communities. The three counties also worked together to collaboratively develop the relationship with the Amish Community. In January of 2020 I was promoted from Deputy to Chief Deputy and began my time as Chairman for the Green Lake County Traffic Safety Committee.

Speaker: Dave Harvey

As a member of the WisDOT for over 33 year, David Harvey served as a sworn officer within the State Patrol before assuming his current position as the Public Safety Technology Section Chief within the Bureau of Transportation Safety and Technology Services. His section includes the Traffic and Criminal Software (TraCS) Unit and the Crash Records Unit.

Speaker: Steven Parker

Steven Parker is the Managing Director of the Wisconsin Traffic Operations and Safety (TOPS) Laboratory at the University of Wisconsin–Madison. In this role, he has led a wide range of research and development initiatives across core areas including transportation safety, work zone systems, traffic management systems, and connected and automated vehicle technologies. Steven has over 25 years of professional experience in applied research computing, with the past two decades focused on transportation systems and technology in collaboration with the Wisconsin Department of Transportation (WisDOT) and other local, state, and federal agency partners. He holds M.S. and Ph.D. degrees in Computer Science from the University of Wisconsin–Madison.

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